Bridgestone Golf: Differentiating a brand
Educating consumers about the importance of choosing a golf ball based on swing characteristics rather than what is most popular on Tour.
Volition America: Growing a Brand Through Social Media
Growing brand awareness and honing brand voice through social media.
Verizon: Raising awareness of emerging Internet-of-Things solutions.
Through an intensive media relations campaign, JDPR placed hundreds of stories throughout local and national media positioning Verizon as a leader in IoT solutions, and demonstrating PR’s ability to drive sales leads.
Lima One Capital: Expanding from a single office to dozens of markets nationwide
JDPR engaged in a strategic earned media campaign that targeted finance and consumer media, resulting in multiple feature-length stories in national, regional and local daily newspapers, business journals and finance-focused television programs such as FOX Business. Lima One Capital became the pre-eminent voice in home-flipping financing.
Newel Rubbermaid/IRWIN: Building a National CSR Movement
JDPR developed the concept of National Tradesmen Day — reoccurring the 3rd Friday of each September — as a way for IRWIN Tools to lift up and say “thank you” to those who build America by the sweat of their brow.
Festool: Launching a new premium product line
JDPR created a strategic launch plan to highlight Festool’s cordless platform that included message development, earned media, paid media and influencer engagement. The campaign accomplished 238% of goal with over 70 million impressions, and Festool reached sales targets.