Bridgestone Golf: Differentiating a brand
Educating consumers about the importance of choosing a golf ball based on swing characteristics rather than what is most popular on Tour.
Verizon: Raising awareness of emerging Internet-of-Things solutions.
Through an intensive media relations campaign, JDPR placed hundreds of stories throughout local and national media positioning Verizon as a leader in IoT solutions, and demonstrating PR’s ability to drive sales leads.
Newel Rubbermaid/IRWIN: Building a National CSR Movement
JDPR developed the concept of National Tradesmen Day — reoccurring the 3rd Friday of each September — as a way for IRWIN Tools to lift up and say “thank you” to those who build America by the sweat of their brow.
Festool: Launching a new premium product line
JDPR created a strategic launch plan to highlight Festool’s cordless platform that included message development, earned media, paid media and influencer engagement. The campaign accomplished 238% of goal with over 70 million impressions, and Festool reached sales targets.
Clemson Downs: Growing census in senior living
As the only retirement community in Clemson, SC, Clemson Downs offers a “continuum of care” for its residents, to include Independent Living, Assisted Living, Skilled Nursing and Memory Care. The client came to JDPR to refresh their brand identity in conjunction with the launch of a new memory care cottage in order to grow.
Bring Fido: Marketing to an audience segment
JDPR developed a strategy to garner significant brand exposure for Bring Fido among a key customer demographic: women.
Lima One Capital: Expanding from a single office to dozens of markets nationwide
JDPR engaged in a strategic earned media campaign that targeted finance and consumer media, resulting in multiple feature-length stories in national, regional and local daily newspapers, business journals and finance-focused television programs such as FOX Business. Lima One Capital became the pre-eminent voice in home-flipping financing.
Green Charter Schools: Reaching enrollment targets and marketing a new campus
GREEN Charter Schools asked JDPR to provide strategic marketing support to help them achieve student enrollment goals at each of the four campuses. JDPR developed a marketing program geared toward producing qualified leads who are parents of school-age children interested in enrolling their child at GREEN Charter Schools.