Piece of the Pie: Understanding Share of Voice
Online platforms, television networks and radio services distribute thousands ofmessages every day to consumers around the world. Understanding a brand’spresence…
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Capitalizing on Influence: The Benefits of Incorporating Influencers into your Brand’s Marketing Strategy
More than ever before, people with purchasing power, especially Millennials and Gen Z, largelytrust influencers to provide brand and product…
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Podcasting Power: Opportunities in Modern Public Relations Strategy
In the ever-evolving landscape of public relations, keeping up-to-date on the latest media is necessary for success. As communication channels…
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Navigating the Greens: Strategic Public Relations in the Unique Landscape of the Golf Industry
One of the most exciting things about public relations agencies is the opportunity to work with clients in a variety…
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Lasting Impressions: How to Build an Impactful Press Kit
A current, up-to-date press kit – sometimes referred to as a media kit – is a valuable asset that serves…
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The good, the bad and the ugly: Exploring the impact of AI on communication and creative jobs
by: JDPR Staff (and ChatGPT) A human writer will long be needed to breathe life into the written word. There’s…
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Social Media: 3 Ways Social Media Can Help Your Business
Social media platforms have changed the way people meet, interact, access information, receive news, and share their messages. Platforms like…
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Press Releases: How to capture the media’s attention
Your company is preparing for an innovative product launch, and you’ve decided that a press release is the best way…
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Online Reputation: What to do When Your Company’s Reputation Doesn’t Shine Online
Your company has built a strong reputation in its industry. It’s a regional powerhouse with national ambitions. The company is…
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Exceeding Expectations: The Foundation of Successful Client Service
By: Jeff Dezen I once had a client tell me: “You guys treat me like I am the only client…
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