PR in the Age of Fake News: Navigating Misinformation in a Trust-Broken Era
In a world where misinformation can spread quickly, the role of public relations is critical. Arecent study showed that 84%…
Read More
Piece of the Pie: Understanding Share of Voice
Online platforms, television networks and radio services distribute thousands ofmessages every day to consumers around the world. Understanding a brand’spresence…
Read More
Capitalizing on Influence: The Benefits of Incorporating Influencers into your Brand’s Marketing Strategy
More than ever before, people with purchasing power, especially Millennials and Gen Z, largelytrust influencers to provide brand and product…
Read More
Podcasting Power: Opportunities in Modern Public Relations Strategy
In the ever-evolving landscape of public relations, keeping up-to-date on the latest media is necessary for success. As communication channels…
Read More
Navigating the Greens: Strategic Public Relations in the Unique Landscape of the Golf Industry
One of the most exciting things about public relations agencies is the opportunity to work with clients in a variety…
Read More
Lasting Impressions: How to Build an Impactful Press Kit
A current, up-to-date press kit – sometimes referred to as a media kit – is a valuable asset that serves…
Read More
The good, the bad and the ugly: Exploring the impact of AI on communication and creative jobs
by: JDPR Staff (and ChatGPT) A human writer will long be needed to breathe life into the written word. There’s…
Read More
Social Media: 3 Ways Social Media Can Help Your Business
Social media platforms have changed the way people meet, interact, access information, receive news, and share their messages. Platforms like…
Read More
Press Releases: How to capture the media’s attention
Your company is preparing for an innovative product launch, and you’ve decided that a press release is the best way…
Read More
Online Reputation: What to do When Your Company’s Reputation Doesn’t Shine Online
Your company has built a strong reputation in its industry. It’s a regional powerhouse with national ambitions. The company is…
Read More