JDPR Blog

Capitalizing on Influence: The Benefits of Incorporating Influencers into your Brand’s Marketing Strategy
By jeffdezenpr / June 13, 2024

Capitalizing on Influence: The Benefits of Incorporating Influencers into your Brand’s Marketing Strategy

More than ever before, people with purchasing power, especially Millennials and Gen Z, largelytrust influencers to provide brand and product…

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Podcasting Power: Opportunities in Modern Public Relations Strategy
By jeffdezenpr / May 3, 2024

Podcasting Power: Opportunities in Modern Public Relations Strategy

In the ever-evolving landscape of public relations, keeping up-to-date on the latest media is necessary for success. As communication channels…

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Navigating the Greens: Strategic Public Relations in the Unique Landscape of the Golf Industry
By jeffdezenpr / March 15, 2024

Navigating the Greens: Strategic Public Relations in the Unique Landscape of the Golf Industry

One of the most exciting things about public relations agencies is the opportunity to work with clients in a variety…

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Lasting Impressions: How to Build an Impactful Press Kit
By jeffdezenpr / November 10, 2023

Lasting Impressions: How to Build an Impactful Press Kit

A current, up-to-date press kit – sometimes referred to as a media kit – is a valuable asset that serves…

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The good, the bad and the ugly: Exploring the impact of AI on communication and creative jobs
By jeffdezenpr / May 19, 2023

The good, the bad and the ugly: Exploring the impact of AI on communication and creative jobs

by: JDPR Staff (and ChatGPT) A human writer will long be needed to breathe life into the written word. There’s…

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Social Media: 3 Ways Social Media Can Help Your Business
By jeffdezenpr / January 27, 2023

Social Media: 3 Ways Social Media Can Help Your Business

Social media platforms have changed the way people meet, interact, access information, receive news, and share their messages. Platforms like…

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Press Releases: How to capture the media’s attention
By jeffdezenpr / July 7, 2022

Press Releases: How to capture the media’s attention

Your company is preparing for an innovative product launch, and you’ve decided that a press release is the best way…

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Online Reputation: What to do When Your Company’s Reputation Doesn’t Shine Online
By jeffdezenpr / March 24, 2022

Online Reputation: What to do When Your Company’s Reputation Doesn’t Shine Online

Your company has built a strong reputation in its industry. It’s a regional powerhouse with national ambitions. The company is…

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Exceeding Expectations: The Foundation of Successful Client Service
By jeffdezenpr / February 11, 2022

Exceeding Expectations: The Foundation of Successful Client Service

By: Jeff Dezen I once had a client tell me: “You guys treat me like I am the only client…

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