Strategic Planning
Crafting a strategic plan that aligns with the client goals and needs is the first step to successful marketing communications.
Media Relations
Fundamental to achieving an effective public relations program are long-term planning and continuous media relations to establish top-of-mind awareness in consumers and to publicize on-going achievements. We provide news-breaking releases and feature story development in trade publications and key consumer/ business publications in targeted markets.
Messaging Development
Our team excels at crafting compelling narratives and key messages that resonate with target audiences while also staying consistent with the client’s brand identity.
Crisis Planning & Communications
JDPR supports planned management of critical situations and their prospective fallout through an established problem-solving approach that aims to minimize negative impact of delicate situations prior to their occurrence.
Thought Leadership
Our ability to conduct industry research and determine emerging trends ensures our clients are considered dominating voices in their industries.
Brand Positioning & Startup Consulting
We will evaluate your company or startup using methodical marketing paradigms and, then, recommend brand strategy, brand position and messaging that afford long-term business/brand development.
New Product/Service Introduction
We provide coordination of traditional and nontraditional communication avenues, as well as collateral support, to maximize target audience acceptance and use of a product or service.
New Market Expansion
Leveraging our expertise in strategic communications to effectively position your brand, engage local audiences and navigate the unique challenges of entering a new market.
Social Media Strategy & Management
We provide social media consulting services to create an innovative strategy for brand development and customer service opportunities using the most relevant social media platforms for your brand; develop digital media and mobile programs; and create promotions to drive traffic and enhance sales.
Influencer Program Management
JDPR is able to identify and cultivate relationships with influencers that meet your company's needs, ensure consistent brand messaging and optimize campaign performance to drive engagement and results.
Image Building & Repositioning
JDPR specializes in crafting, enhancing or repositioning your company’s image in the mind of key target audiences through planned strategic initiatives to establish a desired mindset or effect a positive change.
Community Relations
We create and support systematic coordination of community-based programs to maintain consistency in clients’ public positioning.
Cause-Related Marketing & CSR
JDPR has a proven track-record for advancing clients’ brands through deliberate and strategic cause-related strategies that included targeted partnerships and proprietary program development.
SEO & Content Marketing
Crafting quality content that tells your brand’s story is key to our approach. Blending storytelling with sound SEO strategy, we deliver your brand’s message so it engages target audience members and keeps your brand top-of-mind and relevant.
Ad Program Management
JDPR excels in building advertising programs from the ground up. We will create and carry out an ad program specific to your company's goals.
Lead Generation & Sales Support
We develop programs focused on highly selective prospects and carefully tested cost/sales ratios.
Database Marketing
Utilizing the top database softwares in the market, we will curate a marketing plan based on the demographics your company is working to target.
Internal Communications
Our internal communications strategy defines the most effective ways for our clients to communicate with their employees to deepen awareness of company activities and strengthen bonds between key constituents, enhancing morale and building culture.