JDPR is a marketing communications firm based in Greenville, SC, specializing in strategic planning, media relations, digital marketing, messaging, advertising, branding and demonstrable ROI.
Since 1991, JDPR has had one standard: to exceed the expectations of our clients. We measure success by the impact we have in helping our clients accomplish their marketing goals.
Educating consumers about the importance of choosing a golf ball based on swing characteristics rather than what is most popular on Tour.
Through an intensive media relations campaign, JDPR placed hundreds of stories throughout local and national media positioning Verizon as a leader in IoT solutions, and demonstrating PR’s ability to drive sales leads.
JDPR developed the concept of National Tradesmen Day — reoccurring the 3rd Friday of each September — as a way for IRWIN Tools to lift up and say “thank you” to those who build America by the sweat of their brow.
JDPR created a strategic launch plan to highlight Festool’s cordless platform that included message development, earned media, paid media and influencer engagement. The campaign accomplished 238% of goal with over 70 million impressions, and Festool reached sales targets.