JDPR is a marketing communications firm based in Greenville, SC, specializing in strategic planning, media relations, digital marketing, messaging, advertising, branding and demonstrable ROI.
Since 1991, JDPR has had one standard: to exceed the expectations of our clients. We measure success by the impact we have in helping our clients accomplish their marketing goals.
With 35-years in the market, senior living provider Clemson Downs wanted to refresh its brand platform and marketing collateral to help grow census and to expand its line of services.
As the only retirement community in Clemson, SC, Clemson Downs offers a “continuum of care” for its residents, to include Independent Living, Assisted Living, Skilled Nursing and Memory Care. The client came to JDPR to refresh their brand identity in conjunction with the launch of a new memory care cottage in order to grow.
Finance company Lima One Capital wanted to expand from a single office to dozens of markets nationwide.
JDPR engaged in a strategic earned media campaign that targeted finance and consumer media, resulting in multiple feature-length stories in national, regional and local daily newspapers, business journals and finance-focused television programs such as FOX Business. Lima One Capital became the pre-eminent voice in home-flipping financing.
GREEN Charter Schools asked JDPR to provide strategic marketing support to help them achieve student enrollment goals at each of the four campuses. JDPR developed a marketing program geared toward producing qualified leads who are parents of school-age children interested in enrolling their child at GREEN Charter Schools.
Premium tool manufacturer Festool needed to successfully launch – and sustain interest – for its new cordless tool platform.
JDPR created a strategic launch plan to highlight Festool’s cordless platform that included message development, earned media, paid media and influencer engagement. The campaign accomplished 238% of goal with over 70 million impressions, and Festool reached sales targets.