SBM Life Science Corp. Selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record

Leader in home and garden solutions partners with JDPR to provide strategic communications throughout North America.

Raleigh, NCSBM Life Science Corp., leaders in consumer lawn and garden products, has selected Jeff Dezen Public Relations (JDPR) to provide strategic planning and marketing-communications program development for its North American marketplace. SBM is well known to homeowners through its “blue bottle” BioAdvanced products for controls and lawn care, as well as Natria, a line of environmentally friendly products that bridge the gap between synthetic and organic lawn and garden products.

“As an established leader in developing products that enhance plant care and protect the home and garden against insect pests, we are partnering with JDPR at a critical juncture, as consumers seek innovative, science-based solutions for their interior and exterior living spaces,” stated Chris Allen, President of SBM Life Science Corp. “JDPR’s category experience and creativity will help to accelerate the trajectory of our brands’ growth and heighten the reputation of our products’ effectiveness. We are delighted to have them on-board.”

Jeff Dezen, President of JDPR, added: “To support SBM — a truly reputable and pioneering company in the lawn and garden category — is a real honor. Expectations are high as we prepare to launch breakthrough new products and expand on the proven track-record of these stellar consumer brands. The scientific R&D and inventiveness that underpin SBM products provide a phenomenal platform for creative marketing and communications programming.”


PRESS CONTACT: Drew Dezen | JDPR | 864-233-3776, ext. 14 |

SBM Life Science is the Home & Garden subsidiary of SBM Company. Its mission is to ensure plants’ beauty and health and protect homes. SBM Life Science has a complete offering for consumers’ lawns and gardens, and home protection: plant protection and care, plant nutrition, growing media and home protection from pests.
As a pioneer in natural products since 2001, SBM widely deployed its brand Solabiol in 2018 in Europe, along with Protect Home and Protect Garden (brand transitions from Bayer Garden). In the USA, SBM Life Science Corp. holds an important position in the market as the innovator in Lawn & Garden with strong leading brands including BioAdvanced and Natria.

SBM Company is a family-owned industrial group with French roots, created in 1994, operating today in more than 31 countries throughout Europe and North America. SBM Company creates, registers, manufactures and markets products to advance plant protection and home and garden care, from research to the consumer’s hands. The group operates in 4 activities: crop protection, industrial production (with two plants in France and one in the USA), aromatherapy and Home & Garden. SBM Company is committed to providing responsible and innovative solutions now and for future generations.
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