Our Case Studies

Through an intensive media relations campaign, JDPR placed hundreds of stories throughout local and national media positioning Verizon as a leader in IoT solutions, and demonstrating PR’s ability to drive sales leads.

JDPR created a strategic launch plan to highlight Festool’s cordless platform that included message development, earned media, paid media and influencer engagement. The campaign accomplished 238% of goal with over 70 million impressions, and Festool reached sales targets.

JDPR engaged in a strategic earned media campaign that targeted finance and consumer media, resulting in multiple feature-length stories in national, regional and local daily newspapers, business journals and finance-focused television programs such as FOX Business. Lima One Capital became the pre-eminent voice in home-flipping financing.

JDPR created a strategic launch plan to highlight Festool’s cordless platform that included message development, earned media, paid media and influencer engagement. The campaign accomplished 238% of goal with over 70 million impressions, and Festool reached sales targets.