Hermosa Beach, Calif. (9 July 2014) — Wood Underwear LLC, a brand working hard to eliminate ugly, uncomfortable underwear for men, has announced a new custom “camo” collection for guys who want to stand out, not blend in.
“With this new line, we are flipping the idea of camo on its head,” said Terresa Zimmerman, founder of Wood Underwear. “It’s a fresh, cheeky twist on a classic print—and it doesn’t hurt that the new collection is softer and more comfortable than ever. Using camouflage to stand out is just another move to make men more aware of the underwear they put on. Less of an afterthought. More of an active fashion statement. We want guys to actively choose the style, fit, color and pattern that makes them look and feel their best, and not settle for bad, ugly underwear. No more passion-killers.”
Zimmerman’s movement is catching on, too. Men are spending more than ever on apparel—$60 billion last year in the United States—and underwear is the most rapidly growing apparel category for men.
Wood Underwear’s Fall/Winter 2014 collection features a version (no side seams) of the brand’s five classic styles in three new custom “camo” prints—digital, forest and liquid camo. It comes in a new Tencel (eucalyptus) blend fabric, with cotton and elastane for comfort and structure. Lenzing Tencel has additional moisture-, thermo- and microbial-control properties. The new collection, shipping August 1, will be available online and at select retailers.
About Wood Underwear
Wood Underwear. Underwear for men. Our goal is to make and market great everyday underwear for men. You deserve it. Wood Underwear should give you the comfort to do all you want to do. Knowing you look good doing it. Great materials. Amazing fit. Great value. Try it. Wood is good. Founded in 2012 in Hermosa Beach, California, by Terresa Zimmerman. Wood Underwear supports causes that promote active outdoor lifestyles. woodunderwear.com