Brianna Shaw named top executive of Greenville-based food, wine and live music festival.

GREENVILLE, S.C.— Euphoria Greenville, one of the Southeast’s premier food, wine and live music festivals, has named Brianna Shaw its new executive director. Shaw is tasked with expanding the event’s corporate sponsorship base, serving as Euphoria’s year-round community representative and enriching the talent pool of nationally-acclaimed guest chefs and musical acts who are featured at Euphoria each year.

Shaw brings two decades of dedicated fundraising, event planning, integrated marketing and relationship building experience to the Euphoria team. She most recently served as an interior and commercial design executive specializing in merchandising and marketing consulting. In her new role, Shaw will provide executive management to Euphoria’s full-time staff.

“Brianna’s passion, energy and vision for the Greenville community and for Euphoria will be a true asset for us,” said Carl Sobocinski, co-founder and chairman of the Board of Directors that hired Shaw. “Our event has grown so much in its first eight years, and Brianna is equipped to represent Euphoria in an increasingly bright national spotlight.”

Singer songwriter Edwin McCain and restaurateur Carl Sobocinski founded Euphoria in 2006 as a way to showcase Greenville’s culture and depth of local talent—including renowned chefs, sommeliers and craft brewers. In the years since, Euphoria has grown to include celebrity guest chefs and live musical acts. Coverage from several high-profile national and regional news outlets in recent years has helped transform Greenville into a highly touted weekend getaway destination. In 2013, Euphoria attracted more than 5,000 people from 30 states coast-to-coast, and three countries.

Euphoria 2014 will take place Sept. 18-21 in downtown Greenville, and tickets are on sale now at This year, notable guest chefs will include Ken Vedrinski of Trattoria Lucca in Charleston, Mark Steuer of Carriage House in Chicago, Roland Passot of La Folie in San Francisco, Nico Romo of Fish in Charleston and Ford Fry of The Optimist in Atlanta.


Media Contact: Matt Lochel | 864.233.3776 x13 |

About Euphoria
Founded in 2006 by platinum-selling singer and songwriter Edwin McCain and restaurateur Carl Sobocinski, Euphoria educates, entices, enlightens, and entertains.

This highly anticipated weekend-long event includes exclusive tasting events, cooking demonstrations and wine seminars, as well as multi-course dinners and live musical performances. Dedicated to excellence, Euphoria features domestic and international wines, celebrity chefs, master sommeliers, and national recording artists.

Every September this long weekend event shines a spotlight on Greenville, South Carolina¹s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with its award-winning downtown, vast entertainment options and diverse population.

Supporting the community, proceeds from Euphoria fund Local Boys do Good, the 501 (c)(3) created to benefit local non-profit organizations. Euphoria, a weekend destination event, impressed all with its passion for quality and value.