Lima One Capital Selects JDPR as PR Agency of Record

JDPR will advise Greenville-based lending firm on marketing communication initiatives in the midst of the company’s rapid growth.

GREENVILLE, S.C. — Lima One Capital, which specializes in hard money lending for residential real estate investors, has announced that Greenville-based Jeff Dezen Public Relations (JDPR) will serve as its PR agency of record. JDPR is tasked with providing guidance on internal and external messaging, strategic planning, social media development and national-level media relations.
    Former Marine Corps officer John Warren started Lima One Capital in 2010 after serving two tours of duty in Iraq and the Middle East. Currently operating in South Carolina, North Carolina and Georgia, Lima One is in the midst of a multi-market expansion to nine additional states and the District of Columbia. This growth reflects Lima One’s national-level recognition as the premier hard money lender.  In three years, Lima One has ascended to the position of the largest, private hard money lender in the Southeast. Warren also recently participated in the selling of over 1,400 rental properties in Atlanta to Blackstone Group, a deal worth over $100 million.

    “My team is confident in JDPR’s ability to align our communication strategy with the standard of excellence that has made Lima One Capital successful, and to assist in maintaining a strong growth trajectory,” said Warren, Lima One’s president and founder. “JDPR’s established credentials in marketing communications, social media know-how and national and regional media relations will bolster the Lima One brand story— our company is a true American success story and we are working to drive the revitalization of American homes in the wake of the Great Recession.”

    According to Jeff Dezen, president and founder of JDPR, “My company loves working with brands like Lima One Capital. Just a few years ago, John Warren was commanding troops on the battlefields of Iraq, and he’s used that experience to establish Lima One as a leader in innovation in the financial services industry. Lima One is a home-grown success story.”


MEDIA CONTACT: Matt Lochel | 864.233.3776 |

About Lima One Capital, LLC

Lima One Capital is a hard money lending company. Headquartered in Greenville, SC, the company also has offices in Atlanta and Charlotte. Lima One specializes in providing first mortgage loans to real estate investors for the purchase and renovation of residential investment homes. The company will begin lending in nine new states beginning in the third quarter of 2014. A typical Lima One Capital loan is closed within seven days, providing clients with the ability to immediately capitalize on unique opportunities in the real estate market. Lima One Capital is revolutionizing lending for residential real estate investors.

About JDPR
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI.
The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients’ brands.
Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management.
JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at