JDPR to provide marketing-communications support to KentWool Performance, makers of the “World’s Best Golf Sock”
GREENVILLE, S.C. — KENTWOOL, maker’s of the “World’s Best Golf Sock,” has selected Greenville-based Jeff Dezen Public Relations (JDPR) to serve as the company’s PR agency-of-record. JDPR will support KENTWOOL with strategic planning, product launches, content development and national-level media relations.
KENTWOOL was founded in 1843 and remains one of the nation’s longest running, family-owned textile companies. In 2008 KENTWOOL Performance Division was established to utilize the parent company’s nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool’s natural wicking and cooling properties for moisture management, sheer comfort and other performance enhancing benefits. Since its introduction to the marketplace, KENTWOOL has won two Majors and numerous other Tour events and established itself as the preferred sock of both professional and amateur golfers.
“We are thrilled about our new partnership with JDPR,” said Dan Murphy, president at KENTWOOL. “JDPR has a strong history of building and accelerating brands in the golf industry, and we are excited to work with them as we grow the KENTWOOL brand to an international household name.”
“I’ve long said that relationships are longer lasting than any other component in business,” said Jeff Dezen, president of JDPR. “We’re thrilled to extend our relationship with Dan Murphy, with whom we’ve worked on several brands, as we begin a relationship with KENTWOOL. KENTWOOL makes an excellent line of products, and we embrace the opportunity to join their team during a time of momentum and growth.”
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About KENTWOOL
Founded in 1843, KENTWOOL remains one of the nation’s longest running, family-owned textile companies. In 2008 KENTWOOL Performance Division was established to utilize the parent company’s nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool’s natural wicking and cooling properties for moisture management, sheer comfort and other performance enhancing benefits. The “World’s Best Golf Sock” was born. Since entering the marketplace, KENTWOOL has won two Majors on the feet of Bubba Watson and numerous other TOUR events, establishing itself as golf’s leading, premium merino wool golf sock.
In addition to Watson, KENTWOOL socks are trusted in competition by scores of Tour stars, including Matt Kuchar, Ben Martin, Jonathan Byrd, Beatriz Recari, Ryann O’Toole, Peter Jacobsen, Duffy Waldorf, Brendon de Jonge, Tom Gillis, Jane Park, Kevin Johnson, Kristy McPherson, Shasta Averyhardt, Jenny Suh, Sarah Kemp, Jenny Gleason, Meaghan Francella and Jenny Hong. Based in Greenville, SC, all KENTWOOL products are made in the USA. For more information visit www.KENTWOOL.com.
About JDPR
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI.
The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients’ brands.
Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management.
JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at https://www.jdpr.com.