GREENVILLE, S.C. — Matt Lochel will serve as Director of Media and Content Strategies at Greenville-based Jeff Dezen Public Relations (JDPR). Lochel will have a key role in brand and message development across JDPR’s diverse account lineup. His duties include shaping media relations strategic planning, crafting brand strategy, spearheading content marketing initiatives and developing dynamic campaigns that engage target audiences.

Lochel will split time between JDPR’s Greenville and Charlotte locations, supporting new business initiatives throughout North Carolina.

“With a keen sense of business analytics, Matt has a gift for identifying our clients’ core advantages in the marketplace and crafting succinct language to capture these key factors for targeted publics,” commented Jeff Dezen, president at JDPR. “He complements these talents with his phenomenal go-to-market media strategies. Our clients truly appreciate the leadership that Matt brings to the table,” Dezen emphasized.

Lochel, who was appointed to JDPR’s senior leadership team in November 2014, originally joined JDPR in March 2013. Prior to his work at JDPR, he spent half a decade as a network news producer on the international desk at NBC News, which included an assignment within the network’s Beijing bureau. He has also held roles as a communication and marketing executive in the finance and non-profit industries. He is a 2005 graduate of Winthrop University.

JDPR, founded in 1991, provides its clients with best-in-class strategic marketing communication services underpinned by deliberate business analysis to include national and regional media relations, SEO services, memorable social media campaigns that drive engagement, crisis communication planning and creative idea generation aimed at advancing clients’ business objectives.

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Media Contact: Jeff Dezen | (864) 233-3776, Ext. 11 | jeffd@jdpr.com

About Jeff Dezen Public Relations (JDPR)
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI. The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients’ brands. Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management. JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at https://jdpr.com.