SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division is the leading grip brand of choice by players at the 2014 BMW Championship at historic Cherry Hills Country Club. In fact, 58 out of 70 (83%) players competing in the FedEx Cup’s penultimate event trust their games to Golf Pride grips.

Of those playing Golf Pride, 41 players are relying on the brand’s popular Tour Velvet family of grips in their quests for golf’s most lucrative prize. That single model’s usage exceeds all other competing brand’s total usage in Colorado by nearly 3.5 times.

“Winning the FedEx Cup can be a career-altering experience, so it is a tremendous endorsement that the best players in the world are relying on Golf Pride during the playoffs,” said Brandon Sowell, global sales and marketing director for Golf Pride. “The end of the FedEx Cup playoffs promises to be exciting and once again we’re proud that Golf Pride is right in the thick of the action with 19 of the current top 20 in the FedEx Cup standings trusting our grips.”

To view Golf Pride’s entire 2014 product line, visit

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit or visit us on Facebook at

Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit

To obtain product or photo samples, contact: Jared Kelowitz at