JDPR to provide marketing-communications support for innovative,
new integrative care cancer therapy program –“Links to More Good Days”
GREENVILLE, S.C. — Golf Beats Cancer, a non-profit organization dedicated to improving integrative therapy for cancer patients through the game of golf, has selected Greenville-based Jeff Dezen Public Relations (JDPR) to serve as the brand’s official PR agency-of-record.
JDPR will support Golf Beats Cancer (GBC) with strategic planning, brand development, content creation, national-level media relations and social media services.
Headquartered in Santa Ynez, CA, Golf Beats Cancer has created the innovative “Links to More Good Days” program to provide a more complete option for cancer patients to manage their integrative care therapy. Developed by founder, Lee Embley, a Stage IV lung cancer survivor himself, to help combat the devastating effects of chemotherapy on the mind, body and soul, “Links to More Good Days” works with local golf properties to convert courses into “wellness tracks” where patients can fight fatigue, stay hydrated, improve cognition, practice balance, eat nutritiously and be social, at their own pace. At no cost to participants, “Links to More Good Days” provides cancer patients with access to a local golf club, equipment, clinics and a supportive social environment as they work towards full recovery. GBC “Golf Buddies,” an extension of the program, encourages participating cancer survivors and other golf club members to become Golf Buddies to encourage and motivate GBC Players to get out, walk the course and embrace an “extended family” through golf.
“JDPR has a tremendous track-record of providing innovative and successful PR programming to brands in the golf industry,” said Lee Embley, founder of Golf Beats Cancer. “Their understanding of the industry and their trusted relationships with many of the leading associations and companies in the game, combined with their insights into the world of PR, will help us grow our brand awareness among golf enthusiasts throughout North America.”
“When we learned about Golf Beats Cancer and the tremendously innovative and caring ‘Links to More Good Days’ program that Lee and his team are pioneering, we instantly knew we wanted to be involved,” said Jeff Dezen, president of JDPR. “We’re thrilled to begin this relationship with Golf Beats Cancer, and we look forward to helping Lee tell his story to grow awareness of the Golf Beats Cancer brand and the countless benefits ‘Links to More Good Days’ has for cancer patients and those in the golf industry, as well.”
For more information on Golf Beats Cancer, to become a GBC Golf Buddy/GBC partner club or for other ways you can help support Golf Beats Cancer in its mission, visit https://www.gbcpatientsupport.org/.
ABOUT GOLF BEATS CANCER
Founded in 2017, by Stage IV lung cancer survivor, Lee Embley, Golf Beats Cancer is a 501 c3 organization dedicated to improving integrative therapy for cancer patients through the game of golf. Utilizing a holistic approach to self-care, Golf Beats Cancer’s comprehensive “Links to More Good Days” program delivers countless wellness benefits to those who are coping with the devastating effects of chemotherapy, at no cost to the patient. For more information on the Golf Beats Cancer organization and details of the “Links to More Good Days’ program visit https://www.gbcpatientsupport.org/.
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI. The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients’ brands. Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management. JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at JDPR.com.