Ruthie Millar to spearhead strategic marketing programs in new role as Clemson Downs Retirement Community expands marketing department.

CLEMSON, S.C. — Clemson Downs Retirement Community has announced that Ruthie Millar has joined its team in a newly created marketing role. Millar will work to heighten external engagement by working with members of the Greater Clemson community and across the region to convey the value of the “continuum of care” model offered at Clemson Downs. Millar will work in tandem with longtime Clemson Downs employee Jackie Cleveland, who is heading up internal marketing programs.
The expansion of the marketing department coincides with rapid growth and development at the Clemson campus.

Millar joins Clemson Downs after serving as membership director for the Clemson Area Chamber of Commerce since 2008. In that role, Millar served as community liaison with chamber members, other community organizations and sponsors.

“Ruthie’s significant impact within the Clemson community is inspiring for us at Clemson Downs,” said John LeHeup, executive director for Clemson Downs. “Her energy and passion and vast knowledge of the community is unmatched, and she is a strong and exciting addition to our marketing team. We look forward to her strong leadership and forward thinking approaches in ensuring our marketing initiatives convey the true value of our retirement community to Pickens County residents and beyond.”

Along with extensive experience at the Clemson Chamber, Millar also is engaged with area non-profits and events, co-chairing ClemsonFest and serving on the board at Pendleton United Methodist Church.

“Clemson Downs has a powerful story because this is a retirement community that does nothing short of keeping families and couples in close proximity to each other when they require varying degrees of care,” said Millar. “I look forward to expanding my knowledge of the Town of Clemson and beyond and continuing to engage those who are my neighbors and who have grown to become great friends.”

Clemson Downs Retirement Community offers a one-of-a-kind continuum of care within the Upstate, which includes independent living, assisted living, skilled nursing services and soon, with the completion of an ongoing $9 million expansion, a 16-private room skilled nursing building and a 32-private room memory care center— sometimes referred to as “dementia care “or “Alzheimer’s care.” Clemson Downs is one of the top employers in the Town of Clemson, employing nearly 140 people at its Clemson campus.

For more information about the residences and programs offered at Clemson Downs, contact: 864.654.1155.

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About Clemson Downs

Clemson Downs—the only Continuing Care Retirement Community (CCRC) in Clemson, South Carolina— provides for its residents a continuum of care, including Independent Living, Assisted Living and Skilled Nursing services. Since its opening in 1980, “The Downs” (as the community is fondly known) has afforded its residents personalized, spacious apartments, complemented by a professional staff focused on each individual’s physical and mental well-being. The 38-acre, tree-lined campus provides a serene, beautiful neighborhood environment, ideal for building friendships and enjoying engaging programs, enriched by the intellectual, athletic and entertainment resources of nearby Clemson University. For more information, visit: clemsondowns.com or call 864.654.1155.