Festool, a manufacturer of premium tools and accessories geared toward professional woodworkers and craftsmen, needed to successfully launch – and sustain interest – for its new cordless tool platform.
- An earned media campaign targeting industry trade publications that included press release development and distribution, media pitching, tracking and ROI reporting.
- Coordinated interviews with trade publications for Festool executives to speak about the new cordless line.
- An organic influencer campaign that included unboxing videos and tool reviews.
- A paid media campaign that included a six-figure advertising plan with placements in target publications and with select influencers.
- A seed tool campaign in which select cordless tools were sent to influencers to encourage organic or paid coverage on social media.
- Developed messaging on how to talk about the new cordless line that helped inform language used in talking points, press releases and ad copy.
- The campaign accomplished 238% of goal with over 70 million impressions, and Festool reached sales targets.
Learn More About Our Work
Verizon: Raising awareness of emerging Internet-of-Things solutions.
Through an intensive media relations campaign, JDPR placed hundreds of stories throughout local and national media positioning Verizon as a leader in IoT solutions, and demonstrating PR’s ability to drive sales leads.
Lima One Capital: Expanding from a single office to dozens of markets nationwide
JDPR engaged in a strategic earned media campaign that targeted finance and consumer media, resulting in multiple feature-length stories in national, regional and local daily newspapers, business journals and finance-focused television programs such as FOX Business. Lima One Capital became the pre-eminent voice in home-flipping financing.