The Power of Branding: Three Pillars of a Winning Brand Strategy
Brand credibility and authenticity are vital in the business landscape. Research on branding indicates 81% of consumers require trust in a brand before considering a purchase1 and 76% prefer to buy from brands they feel a connection to rather than from competitors2. Additionally, nearly half of customers are inclined to develop loyalty after a.
PR in the Age of Fake News: Navigating Misinformation in a Trust-Broken Era
In a world where misinformation can spread quickly, the role of public relations is critical. Arecent study showed that 84% of U.S. adults see made-up news as a “moderately big” or “verybig” problem in the U.S., and 94% of journalists feel the same1 . With the proliferation of fakenews and the erosion of trust.
Piece of the Pie: Understanding Share of Voice
Online platforms, television networks and radio services distribute thousands ofmessages every day to consumers around the world. Understanding a brand’spresence in the market amidst the noise can help them better understand their audienceas well as potential challenges and advantages over their competitors. Conducting and analyzing a brand’s Share of Voice (SOV) can begin to.
Capitalizing on Influence: The Benefits of Incorporating Influencers into your Brand’s Marketing Strategy
More than ever before, people with purchasing power, especially Millennials and Gen Z, largelytrust influencers to provide brand and product education and recommendations (someresearch examples below). Because of this, strategic communication professionals increasinglydedicate marketing dollars to influencer marketing1 , with as much as a 1300%+ market sizeincrease since 20162 . What influencers do that.
Podcasting Power: Opportunities in Modern Public Relations Strategy
In the ever-evolving landscape of public relations, keeping up-to-date on the latest media is necessary for success. As communication channels continue to progress, podcasting has emerged as a powerful tool for agencies to reach their clients’ target audiences using modern public relations strategy. And with more than 42% of Americans 12+ listening to podcasts.
Navigating the Greens: Strategic Public Relations in the Unique Landscape of the Golf Industry
One of the most exciting things about public relations agencies is the opportunity to work with clients in a variety of categories. Though the core components of public relations remain the same, each client and their respective industries have unique characteristics, requiring customized strategies and tactics. At JDPR, many of our clients are part.
Lasting Impressions: How to Build an Impactful Press Kit
A current, up-to-date press kit – sometimes referred to as a media kit – is a valuable asset that serves as a hub of company information for members of the media. A journalist wanting to write an article about an organization will often reference the company’s press kit for details to develop a more.
The good, the bad and the ugly: Exploring the impact of AI on communication and creative jobs
by: JDPR Staff (and ChatGPT) A human writer will long be needed to breathe life into the written word. There’s been a lot of talk lately about Artificial Intelligence (AI), from its rapid expansion of accessibility to its surprising level of sophistication and almost human-like conversational style when integrated into chatbot platforms like ChatGPT.
Social Media: 3 Ways Social Media Can Help Your Business
Social media platforms have changed the way people meet, interact, access information, receive news, and share their messages. Platforms like Instagram, Facebook, Twitter, YouTube, and even TikTok have helped companies get their brand out into the world. Managing a successful social media account is not an easy task – there is a lot of.
Press Releases: How to capture the media’s attention
Your company is preparing for an innovative product launch, and you’ve decided that a press release is the best way to reach your target audience. Unfortunately, thousands of other companies had the exact same idea. Your target media are bombarded with news releases just like yours every day, so how do you make sure.