Navigating the Greens: Strategic Public Relations in the Unique Landscape of the Golf Industry
One of the most exciting things about public relations agencies is the opportunity to work with clients in a variety of categories. Though the core components of public relations remain the same, each client and their respective industries have unique characteristics, requiring customized strategies and tactics. At JDPR, many of our clients are part.
Lasting Impressions: How to Build an Impactful Press Kit
A current, up-to-date press kit – sometimes referred to as a media kit – is a valuable asset that serves as a hub of company information for members of the media. A journalist wanting to write an article about an organization will often reference the company’s press kit for details to develop a more.
The good, the bad and the ugly: Exploring the impact of AI on communication and creative jobs
by: JDPR Staff (and ChatGPT) A human writer will long be needed to breathe life into the written word. There’s been a lot of talk lately about Artificial Intelligence (AI), from its rapid expansion of accessibility to its surprising level of sophistication and almost human-like conversational style when integrated into chatbot platforms like ChatGPT.
Social Media: 3 Ways Social Media Can Help Your Business
Social media platforms have changed the way people meet, interact, access information, receive news, and share their messages. Platforms like Instagram, Facebook, Twitter, YouTube, and even TikTok have helped companies get their brand out into the world. Managing a successful social media account is not an easy task – there is a lot of.
Press Releases: How to capture the media’s attention
Your company is preparing for an innovative product launch, and you’ve decided that a press release is the best way to reach your target audience. Unfortunately, thousands of other companies had the exact same idea. Your target media are bombarded with news releases just like yours every day, so how do you make sure.
Online Reputation: What to do When Your Company’s Reputation Doesn’t Shine Online
Your company has built a strong reputation in its industry. It’s a regional powerhouse with national ambitions. The company is growing, and with COVID tapering, it’s now ready to double down and expand. But there’s a problem, and it starts with “www.” Your online reputation doesn’t reflect the great things your customers say about.
Exceeding Expectations: The Foundation of Successful Client Service
By: Jeff Dezen I once had a client tell me: “You guys treat me like I am the only client you have, and I know that you service a large portfolio of clients.” What could be more satisfying! Of course, anyone in the service business — especially the creative services business — understands that.
