Leader in Stylish Hardware for Kitchens and Bathrooms Prepares
for Exciting Year Ahead
Moorseville, N.C. – Amerock® Decorative Hardware, the nation’s leader in stylish hardware since 1929, has selected Greenville (S.C.)-based Jeff Dezen Public Relations (JDPR) to serve as the company’s PR agency-of-record. JDPR will support Amerock with strategic planning, product launches, social media content development and national-level media relations.
Amerock provides stylish and affordable hardware solutions that inspire, coordinate and help express personal style and innovation throughout the home. As a recognized trend leader in hardware that complements home décor, Amerock offers consumers and home builders high-quality, stylish accessories for baths and kitchens — such as pulls, knobs, wall plates and towel bars — that create beautiful accents in consumers’ homes.
“As we prepare for a major year of product innovation and brand refinement, we are excited to partner with JDPR,” said Tracey Amadio, Amerock’s Vice President of Sales and Marketing. “JDPR is a highly recognized and recommended marketing group, especially in the category of home improvement, and we’re feeding off their energy going into the New Year.”
Jeff Dezen, JDPR’s president, added: “We think of Amerock Hardware as ‘the accessories’ that make a home come alive. It’s fun and exciting. To support this storied brand affords our team the opportunity to connect style trends and popular culture together with something ‘near and dear’ to people’s priorities – their homes.”
One of the initial undertakings for Amerock in 2016 is The Kitchen & Bath Industry Show (KBIS), the world’s largest international trade event dedicated to the kitchen and bath industry, to be held in Las Vegas, January 19 – 21. At KBIS ’16, Amerock will debut the “Refined Collection,” capturing timeless designs and exciting new finishes.
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About Amerock
Amerock markets decorative and functional hardware solutions that inspire, coordinate and help express homeowners’ personal style. Amerock is the ultimate, time-tested source for hardware needs for the kitchen, bathroom and the rest of the home, offering stylish pulls, knobs, wall plates and towel bars with a variety of finishes and designs for all decorating tastes. Founded in 1929, Amerock is headquartered in Mooresville, NC. For additional information on the company, visit the company website at www.amerock.com.
About JDPR
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI. The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients’ brands. Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management. JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at JDPR.com.