CORE MEDIA RELATIONS

CLIENT:
Progress Lighting—the leading, single source manufacturer of residential and commercial decorative lighting fixtures in North America.

PROGRAM:
Development of a proactive, aggressive media relations program designed to build and enhance Progress Lighting’s leadership positioning and create top-of-mind awareness of the brand and its products. Media relations strategy included the following tactics:
• Identification and pursuit of editorial opportunities among core media
• Creation of a quarterly direct mail campaign
• Utilization of pre-formatted (“MAT”) feature stories
To see more details and the results of this program, select the case study below.

Download Case Study