CAUSE RELATED MARKETING

,,CLIENT:
Magna Industrial Tool Company—a leading supplier of superior power tool accessories for industrial, professional construction, woodworking and assembly markets worldwide.

PROGRAM:
Tools of the Trade Playhouse Project: To engage professional users of industrial power tools and power tool accessories at the industry’s leading trade show, JDPR involved show attendees in the construction of children’s play houses on the trade show floor, creating a tremendous spectacle and cause-related marketing success.

Download Case Study