CAUSE RELATED MARKETING

,,CLIENT:
Verizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving more than 80 million customers. The company is headquartered in Basking Ridge, N.J., and has more than 85,000 employees nationwide.

PROGRAM:
“There Is No Excuse” is a Public Awareness Campaign designed to intercept the cycle of domestic violence in South Carolina. The campaign targets men ages 18-35 and involves South Carolina’s top three college football coaches. Featured in broadcast, print and outdoor communications, this campaign gives young men a website to consult for guidance on behavioral change. To learn more about the objectives and results of this campaign, click on the link below.

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