CREATING BRAND AWARENESS

,,CLIENT:
Bridgestone Golf Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Stuart Appleby, Fred Couples, Paula Creamer, Shigeki Maruyama and Nick Price.

PROGRAM:
Our mission is two-fold: introduce the Bridgestone Golf brand to the U.S. market, and help differentiate between Bridgestone and Precept brands. JDPR plans & implements comprehensive PR programs for Bridgestone, targeting key golf publics and positioning Bridgestone as a super-premium brand of equipment and by fortifying Precept’s place in the mid-level game player tier of the industry.

Click on the link below to see how our Brand Launch initiative has helped Bridgestone Golf and Precept Golf reach a large audience.

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