Media Relations / Story Development
News-breaking releases and feature story development in select trade publications and key consumer/ business publications in targeted markets.

OBJECTIVE: establish top-of-mind awareness in customers’ minds; publicize on-going achievements.

Client / Employee Communications
Sequential communiqués to prioritized “publics."

OBJECTIVE: deepen clients’ awareness of company activities and strengthen bonds between key constituents; enhance employee morale.

Community Relations
Systematic coordination of community-based programs.

OBJECTIVE: maintain consistency in the company’s public positioning and channel multitude of solicitations through defined “filtering” process.

Crisis Communications
Planned management of critical situations and their prospective “fall-out.”

OBJECTIVE: establish problem-solving approaches to minimize negative impact of delicate situations prior to their occurrence.

Collateral Materials
High-quality design and production of print and video resources.

OBJECTIVE: polish and preserve corporate image.

Lead Generation / Sales Support
Direct mail programs focused on highly selective prospects and carefully tested cost/sales ratios.

OBJECTIVE: identify and qualify prospects; build interest in product; close sales.

Promotions
Creative development of events, activities and thematic focuses on specific products and/or occasions.

OBJECTIVE: build traffic and increase sales.

New Product Introduction
Coordination of traditional and nontraditional communication avenues, and collateral support to maximize target audience acceptance/use of a product or service.

OBJECTIVE: create acceptance of a new service or product; build traffic and increase sales.

Image Building / Repositioning
Creation of, enhancement to, or repositioning of an entity’s image in the mind of key target audiences.

OBJECTIVE: position a company through planned strategic initiatives to establish a desired mindset or affect a positive change.